My Motivation
After 15 years in B2B marketing, I’ve gathered insights and expertise that I wish I had known when I started. Through the blog Ben’s Business Beat, I’m sharing frequently those valuable lessons and reflections to help others navigate the complex world of B2B marketing and business strategy.
About me:
I am a dynamic marketing leader with 15 years of experience in B2B marketing, specializing in creating and executing go-to-market (GTM) strategies for advanced materials and chemical products within the electronics and mobility markets. With a deep enthusiasm for technology, science, and chemistry, I bring a data-driven, customer-centric marketing approach to everything I do.​
My Key Expertise & Focus Areas:
Marketing Strategy
Customer-Centric Marketing:
I champion a customer-first approach, where decisions are driven by market and customer insights. My philosophy is simple: put the customer in the center and build the mission, the KPIs, and resources around it. With that, designing compelling value propositions is at the heart of my strategy.
Strategic Marketing Leadership:
I am passionate about crafting both short and long-term marketing strategies that are designed to boost sales. Leveraging market insights, customer data, and competitive analysis, I identify opportunities, size them and translate them into actionable plans with clear, measurable objectives.
Integrated MarCom Excellence:
In today’s digital landscape, I advocate for an integrated MarCom function that works hand-in-hand with Sales & Marketing. My experience shows that when these teams operate as a cohesive “Commercial Growth Team,” they can generate meaningful content and significantly improve lead generation and customer experience.
Leadership
People Leadership & Collaboration:
My leadership is rooted in empathy and motivation, helping team members clarify their own and the company’s purpose. I support their personal goals alongside business objectives, fostering collaboration and driving organizational success by connecting the dots between big-picture goals and detailed execution.
Continuous Improvement & Innovation:
I am committed to fostering a culture of continuous improvement. Whether it’s identifying gaps in processes or simplifying complex workflows, I am always pushing for progress and finding ways to enhance efficiency and drive business success.
Data
Data-Driven Decision Making:
Data is the backbone of my decision-making process. I excel in using marketing automation and sales analytics tools to track performance across the sales funnel, from lead generation to revenue. My goal is always to quantify contributions and continuously optimize our strategies.
AI Integration in Sales & Marketing:
With my passion for integrating AI into marketing and sales functions, I can drive building use cases that enhance internal productivity and improve customer outcomes.